INTRODUCTION：
DESIGNED FOR
Those who have to use English in the discharge of their duties, and who are always confronted will problems in grammar, expressions, organization
and presentation.
The purpose of business writings is to motivate addressees into taking the action required by the writer. If this purpose is achieved, business writings are said to be result-oriented. If this purpose is not achieved, then the business writings become unsuccessful. In today’s environment, enterprises face unprecedented cut-throat competitions. To survive and to be successful are certainly not easy by any standards, and yet enterprises have no choice but to face the harsh reality head-on if they wish to survive and to be successful. One of the effective means to ensure survival and to success is to be fully capable of producing business writings that are clear and effective, and that can lure potential customers into taking the action desired. Hong Kong today faces a difficult situation where the standard of English is indeed low compared with that of the fifties and sixties. Many writers of English produces correspondences, emails, memoranda etc that are strewn with grammatical mistakes and obscured expressions with the result that such correspondences end up in creating misunderstanding or even no understanding. Such, of course, is lamentable. In view of prevailing situation, the HKMA has decided to run this course with the ultimate view to improving the overall English proficiency of participants, thereby making them more effective in their work, and thereby preparing them for advancement in their career.
OBJECTIVES：
Upon completing this course, participants will have:
- attained a better and more thorough understanding of the salient issues in English Grammar - learned those jargons and expressions commonly used in effective Business Writing
- acquired the essential skills in structuring a piece of writing
- vastly enhanced their confidence in writing correctly, persuasively and elegantly
LANGUAGE MEDIUM：
Cantonese (supplemented with English terminology) Course manuals will be in English
AWARD OF CERTIFICATE
A participant who has:
1. maintained a minimum of 70% attendance of total lecture hours (i.e. 6 out of 8 sessions); and 2. passed the mid-term assignment, and
3. passed the final project
will be awarded a “Certificate in Effective Business Writings”.
DATES AND TIME：
Thursday
18, 25 January; 1, 15, 22, 29 February; 7, 14 March 2024
7:00 pm - 10:00 pm
(Please note that NO class will be held on 8 February 2024)
VENUE：
The Hong Kong Management Association 14/F Fairmont House
8 Cotton Tree Drive
Central
HONG KONG
FEE：
HKMA Member: Non-member: Group Discount:
HK$3,800
HK$4,200
HK$100 each (For two or more participants making payments on this course together)